Here are a few examples:

The success of Rdio’s logo is in its simple type that hint at musical notes within negative space of the letterforms—and also the name, which plays on the old word “radio” and turns it into something modern and hip.

This logotype was designed by cutting the figure 8 into pieces and reassembling them to create the letterforms in the word “Eight”. A clever and effective example of seeing things simply. It’s also an example of excellent typesetting.

A logo for a horror film production company. The letter forms “W” and “S”, make up the woodshed—with rough brush strokes to evoke a screeching, haunted look and feel.

A source for stock photography; the logotype de-emphasizes the company’s product while focusing on Masterfile as a creative, intriguing and aspirational brand—a place that attracts savvy industry professionals searching for images.

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